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"Electing a US President in Plain English trouble seeing this video? We recommend that you upgrade to the latest version of Flash Player-the upgrade process is quick, and it should solve the issue. If you're still having any trouble after you upgrade, please contact us and let us know. Thanks! hide ↑ A simple guide to understanding the U.S. election process. Release Date: 7/30/2008. Video Length: 3:31. * * Electing a US President in Plain English 3:31 Twitter it! - Email it! Direct link to this page: What it Teaches "Electing a U.S. President" discusses the basic ideas behind the U.S. electoral process. It follows the chronological steps from voting to election day, focusing on each state's role. The video includes: * Comparisons of popular vote vs. state votes * Impact of state population on the number of electors * How electors are counted * What is required for a president to be elected"

"The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run. "