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"Questions to Ask Your Customer for a Written or Video Testimonial Give me a one-minute history of your career (or your success, or your business). (Get them relaxed and comfortable. Everyone loves talking about themselves.) How did you get involved with our company? What was the reason that you chose us?  Was price more important that delivery, service, and quality? (This question gets to the value of the products/services you provide.) Tell me what your experience has been with our products/services? (Ask for the customer's experience and wisdom.) Can you think of a word or phrase that best describes your relationship with us? Why that particular word or phrase? How has working with us changed the way your company does business? Have you had our competitors knock on your door? If so, what did you tell them? Why would you recommend us to someone else? (This is the key part of the testimonial.) If someone called you and said "Why should I do business with XYZ company", what would you tell them?"