the cluetrain manifesto - 0 views
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They will only sound human when they empower real human beings to speak on their behalf.
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Rudy Godoy on 25 Feb 09Las empresas deben empoderar a las personas para que hablen en su favor y no intentar parecer "humanos".
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A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
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But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers."
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Interesting book, I'm buying next regarding how corporations need to adopt a new way to be able to "talk" in the new scenery.