Skip to main content

Home/ Adwords Study Guide/ Group items tagged understanding

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Anthony Williams III

Check and understand Quality Score - GCP Help - 0 views

support.google.com/...2454010

check campaigns organizing understanding google keyword google adwords adwords

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Click the Campaigns tab at the top. Select the Keywords tab. Click the white speech bubble  next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.
  • Anthony Williams III on 28 Jun 13
     
    Check and understand Quality score
Anthony Williams III

Understanding conversion tracking - GCP Help - 0 views

support.google.com/...1722022

keyword understanding optimizing organizing google basics google adwords

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Tracking conversions is helpful for your business if you're trying to do the following: Connect your ads and keywords to your business goals: Maybe you want people to view a particular page more, or you'd like more purchases (who wouldn't?). Conversion Tracking can show you which keywords are helping you meet those specific goals by connecting them to actions. Boost your ROI: Not all keywords are equal. But if you know which keywords bring you the most business and which ones don't, you can make smarter investments in those keywords and avoid the unhelpful ones altogether.
  • Conversions (1-per-click) Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. This metric is useful for measuring conversions approximating unique customer acquisitions such as leads and sign-ups.   Conversions (many-per-click) Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. This metric is useful for measuring conversions that are valuable every time they happen such as purchases
  • Security and privacy Google's security standards are strict. Only pages containing the Google conversion code are tracked through this program. We use data encryption and secure servers. Privacy is also very important to Google. That's why we do the following to protect your customers' privacy: Servers for conversion tracking and search results are separated. Conversion Tracking cookies persist for a limited time only.. Conversions aren't isolated: This means that you can't match conversion data to specific customers, just see overall data for ads and keywords. Conversion Tracking includes option to notify customers about cookies: During the setup process, we'll help you create a notification box for your website that lets your customers know they're being tracked. This is known as the Google Site Stats box, which appears on your conversion page -- the page customers see after they
  • Anthony Williams III on 28 Jun 13
     
    Understanding conversion tracking
Anthony Williams III

Understanding your ad status - GCP Help - 0 views

support.google.com/...1722129

google adwords google adwords

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Anthony Williams III on 28 Jun 13
     
    understanding your ad status
Anthony Williams III

Understanding your campaign status - GCP Help - 0 views

support.google.com/...1722131

google adwords adwords google

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Campaign status What it means Eligible Active and can show ads. Paused Inactive because you paused it. Pausing a campaign means that your ads don't show or accumulate new costs until resumed. Deleted Inactive because you deleted it. Deleting a campaign means that ads don't show or accumulate new costs until re-enabled. Pending Inactive but scheduled to begin at a future date. Ended Inactive because it's past its scheduled end date. Suspended Inactive because your prepaid account balance has run out. Suspended accounts don't show ads or accumulate new costs until additional funds are added under "Billing." Limited by budget Active, but showing ads only occasionally due to budget constraints. You can place your mouse over the bubble next to this status to see your "Recommended budget."
  • If you have a lot of campaigns in your "All online campaigns" page and you only want to see the campaigns that are active, or all but deleted, click the "All campaigns" dropdown button under the Campaigns tab to filter by "all enabled" or "all but deleted" campaigns respectively.
  • Anthony Williams III on 28 Jun 13
     
    Managing campaigns: Understanding your campaign status
Anthony Williams III

Understanding bidding basics - GCP Help - 0 views

support.google.com/...2459326

google adwords adwords google

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • With this advanced bidding method, you tell AdWords the amount you're willing to pay for a conversion, or cost-per-acquisition (CPA). A conversion (sometimes called an acquisition) is a particular action you want to see on your website. Often that's a sale, but it could be an email sign-up or some other action. You pay for each click, but AdWords will automatically set your bids for you to try to get you as many conversions as possible at the cost-per-acquisition you specified. To use CPA bidding you must have conversion tracking turned on, among other things, so CPA bidding is suited for intermediate and advanced AdWords users.
    • Anthony Williams III
      Anthony Williams III on 28 Jun 13
       
      A free tool in your account that can help measure how clicks on your ads lead to meaningful actions such as sales or leads. A conversion occurs when a click on your ad leads directly to a behavior that's valuable to you, such as a purchase, newsletter sign-up, lead, view of a certain page, or download. Conversion Tracking measures events like these that happen on your website. It's important to track conversions because they can give you insight into how the performance of your ads relates directly to the success of your business. Conversion Tracking can also help identify which effective each ads and keywords are most successful for your business. To use Conversion Tracking, you or someone else will need to edit your website's HTML code to add a small bit of tracking code. This code will place a cookie on a user's computer or mobile phone when he or she clicks your ad. If the user reaches one of your conversion pages, AdWords looks for the cookie and records a successful conversion for you.
  • Anthony Williams III on 28 Jun 13
     
    understanding bidding basics
Anthony Williams III

Understanding landing page experience - GCP Help - 0 views

support.google.com/...2404197

google adwords adwords google

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Anthony Williams III on 28 Jun 13
     
    Understanding landing page experience
Anthony Williams III

Relevance, clarity, and accuracy - GCP Help - 0 views

support.google.com/...176098

google adwords google adwords

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Relevance
  • Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they'll find on your site. Products or services that are promoted in your ad must be reflected on your landing page. Also, see the advertiser claims policy.
    • Anthony Williams III
      Anthony Williams III on 28 Jun 13
       
      We use relevaNce as "Branding".
  • ...5 more annotations...
  • Clarity
  • Phone numbers
  • Ads can't simulate email inbox notifications. Ads can't have any missing lines of text, excessive spacing, or extremely bad grammar. Ads using keyword insertion must be grammatically and logically correct, and result in meaningful ad text for the user. Ads can't use call-to-action phrases such as "click here" or "click +1" that could apply to any ad, regardless of content. This includes phrases in the third line of your ad that lead into your display URL, such as "See this site." We've created this policy to help our users find clear, accurate information about the products or services they're looking for.
  • What happens if I violate this policy? Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved. Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed. Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.
    • Anthony Williams III
      Anthony Williams III on 28 Jun 13
       
      Suspension of ad or "blacklisting" could also be another action taken by Google until all issues are resolved. 
  • Anthony Williams III on 28 Jun 13
     
    relevance, accuracy and clarity
Anthony Williams III

Choose an ad format - GCP Help - 0 views

support.google.com/...1722124

ads organizing understanding google adwords adwords google

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Anthony Williams III on 28 Jun 13
     
    ad format
Anthony Williams III

Why costs might exceed your daily budget - GCP Help - 0 views

support.google.com/...2375423

google adwords adwords google

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • AdWords helps you maximize your return on investment (ROI) by looking out for days when search traffic is higher, and then showing your ads more often on those days. When this happens, your total daily cost could be up to 20% more than your usual daily budget – but AdWords prevents your campaign from overspending for the month as a whole based on a monthly charging limit.
  • If you've noticed that the total daily cost of an ad campaign is more than the amount you budgeted for that day, that means your campaign is spending more of your budget on days with higher search traffic and less on days with lower traffic.  This way, up to 120% of your daily campaign budget can be used to show your ads on certain days of the week or certain times of the month based on fluctuations in traffic, but not more than you spend on your campaigns each month.
  • Search traffic can fluctuate for the following reasons: Whether it's a weekend or weekday Seasonality and holidays Geopolitical and cultural events
  • ...4 more annotations...
    • Anthony Williams III
      Anthony Williams III on 28 Jun 13
       
      This is a common mis understanding between sales and account management because with this being explained properly customers will invest more based on the logic for success. Instead they fight because they feel they are being ripped off. 
  • Dipping into your daily budget for other days in the month helps your campaigns reach their potential. However, in cases where costs exceed the 120% cap, you'll still only be charged for the 20% over your daily budget. For example, if your daily budget is US$10 per day, and you've accumulated US$15 in costs on a given day, you'll only be charged US$12. AdWords uses a monthly charging limit to prevent you from accidentally getting overcharged.
  • However, a monthly charging limit won't be used if your daily budget changes throughout the month, even though the 120% daily limit still applies. For campaigns that are paused in the middle of the month or that otherwise don't run for the full month, you may see discrepancies between your average daily budgets and your total charges.
    • Anthony Williams III
      Anthony Williams III on 28 Jun 13
       
      This would be beneficial in properly explaining some accounts need more care and the truth will be we want all clients to reach maximum potential. If they can be explained where goole does not want them to lose money either because they are willing to cut money to make sure the adwords client makes money. 
  • Anthony Williams III on 28 Jun 13
     
    costs may exceed your budget 
Anthony Williams III

Setting up conversion tracking - GCP Help - 0 views

support.google.com/...1722054

understanding optimizing basics campaigns ads google keyword adwords

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Anthony Williams III on 28 Jun 13
     
    Setting up conversion tracking
Anthony Williams III

Measuring traffic to your website - GCP Help - 0 views

support.google.com/...1722035

organizing understanding webmaster tools google keyword adwords

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • If your main advertising goal is to increase traffic to your site, try focusing on increasing your clicks and clickthrough rate (CTR). Start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers, then closely monitor your clicks, CTR, keywords, and search terms.
  • Search terms: When you use broad-match keywords (the default setting), your ads can appear when someone searches for a variation of your keyword, like a similar phrase or related word. To see a list of searches that have triggered your ad, go to the Keywords tab of your account, click Keyword details, then select All. You can use this report to identify relevant terms that are driving traffic to your website, and then add them as new keywords. Or, if any of the keywords are irrelevant to your business, you can add them as negative keywords so they won't trigger your ads.
  • Anthony Williams III on 28 Jun 13
     
    meeasuring traffic to your website 
Anthony Williams III

Growing a profitable campaign - GCP Help - 0 views

support.google.com/...2796498

growing campaign google webmaster optimizing keyword campaigns basics adwords google adwords

shared by Anthony Williams III on 28 Jun 13 - No Cached
  • Stage 1: Testing New campaigns start out in the testing stage. You’ll gather performance data to understand which CPC bid, keyword, and ad combinations are working well for you. In this stage, your primary goal is to establish profitability by comparing costs to revenues.
  • Stage 2: Growth In the growth stage, your goal is to reach more customers while remaining profitable. You may be able to achieve this by increasing your AdWords campaign budget while leaving your CPC bids, keywords, and ad text the same. If parts of your campaign are no longer profitable after you increase your budget, try adjusting your CPC bids, keywords, or ads to regain profitability before you continue to grow.
  • Stage 3: Maturity If your costs don’t reach your AdWords daily budget and you’re profitable, you’ve successfully scaled up to the traffic available. Congratulations!
  • Anthony Williams III on 28 Jun 13
     
    Growing a profitable campaign
1 - 12 of 12
Showing 20▼ items per page