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Click the Campaigns tab at the top. Select the Keywords tab. Click the white speech bubble  next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.

Additional specs We've covered just the basic specs above. Please check our image ad advertising policies for more requirements about animated image ads, Flash ads, and general ad content. Make sure you have the necessary permissions for the image you're using. More details Permissions: You need to own or have permission to use the image in your ad. This means that you can reuse old images you've created, create new images, purchase an image, or hire a company to make you an image. You can't use existing images without permission. You can also use the display ad builder to make image ads with our library of free images. Height and width: Your ad's dimensions must be the height and width of the format you chose. Graphical Google ads overlay: In each image ad, we'll include a small informational graphic overlay. We won't resize your image to accommodate this element. Your ad should take this overlay element into account. You can preview how your ad will appear with this overlay during the ad creation process for a standard image ad or a template image ad in the display ad builder.

When people click the "x," they tell Google that they no longer want to see ads from that ad's web domain. This means that, in the future, Google will try to avoid showing people ads associated with this ad campaign URL. For example, if someone mutes an ad from mikesmountaineering.com, ads at the domain level of mikesmountaineering.com as well as specific pages like mikesmountaineering.com/hikingboots will be muted. This feature gives consumers control over the ads they see, and advertisers don't need to pay to show ads to people who aren't interested in them.