Coining A Brand Name: Tricks and Techniques - Brand Wand - Medium - 0 views
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brandwand on 18 May 18In today's scenario, a name stands for EVERYTHING, be it for an individual, a product, a service or a market. The name acts as a mirror to what the individual or the product is, which market it takes into account, what are the services accessible, what are its properties etc. along these lines? Assembling all these, we get what is known as a Brand. That's why, Mac Donald's, Harley Davidson, Hail Mogambo, Apple, KFC or Amitabh Bachchan will click our mind more than anything else. Such is the potential of the name.