Redefining B2B Videos with the Power of Fiction | Yorke Communications - 0 views
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yorkecomms on 08 Jul 19Our brain's association with fiction doesn't end here. Research has found that fictional characters can influence people in real life. A Durham University study of more than 1,500 readers found that most readers heard the voices of characters while reading. Interesting to note was that 19 percent said that the voices of fictional characters influenced their thoughts.