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Publishers are increasingly going the podcast way to engage their audience. It is a useful marketing tool that the publishers can use to engage mobile obsessed consumers. Mobile phones have single-handedly increased the popularity of podcasting as a marketing tool. Let's look at the six main benefits publishers can leverage by using Podcasting: - High Disposable Income Audience - Trending Channel - High Audience Loyalty - Interactive Medium - Build Brand Dominance - Podcasting is Scalable A podcast is a lucrative platform for any business that wants to reap quick benefits. The competition is already out there, but it is not too late to take the initiative. You might still have the chance to create an impact on your audience and get an edge over the rest of the competition. For More Information Visit: http://bit.ly/2lxXtBL