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The tenth of December. It's been a challenging, exciting and long (and sometimes tense) journey from the day that Matilda and I converted one room in the house to an office to the present - with a full-fledged team of writers, designers, videographers and support infrastructure.

Aditya Basu dives deep into the sea of Technology Marketing, asking the right questions to understand his varied client and create stories across different mediums. What is the key to understanding your client? It's asking the right questions. And that's exactly what Aditya Basu, Project Manager, does for his client - an Indian multinational provider of information technology and networking technology solutions, based in Bangalore.

Our brain's association with fiction doesn't end here. Research has found that fictional characters can influence people in real life. A Durham University study of more than 1,500 readers found that most readers heard the voices of characters while reading. Interesting to note was that 19 percent said that the voices of fictional characters influenced their thoughts.