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In today's scenario, a name stands for EVERYTHING, be it for an individual, a product, a service or a market. The name acts as a mirror to what the individual or the product is, which market it takes into account, what are the services accessible, what are its properties etc. along these lines? Assembling all these, we get what is known as a Brand. That's why, Mac Donald's, Harley Davidson, Hail Mogambo, Apple, KFC or Amitabh Bachchan will click our mind more than anything else. Such is the potential of the name.

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HR automation is a top priority for business to make the process faster and empower the workforce. What is fog computing and how can it help your business?

List: As we prepare hungrily for Pancake Day, what should tech companies give up for lent? IT & tech pros tell CBR what they think should be given up for 40 days and 40 nights. Pancake traditionalist with lemon and sugar, or more continental with a Nutella approach?

What is Outsourced product development (OPD): Relying upon software vendors is quite obsolete. Outsourced product development (OPD) is the new concept where companies launch the best software/ apps product or service in the market as quicker as possible.

The 2020 Coronavirus Effect and your Marketing Strategy: Is your business ready for what comes next? Here is how you can deal with Covid -19 effects and build a marketing strategy for 2020

Creativity has no limit. What holds people back are predetermined notions. In eventuality, we realize that the only constraint to realizing our dream is our own idea. And that was exactly what brought about the inception of BRAND WAND - the need, the desire, the passion to think beyond, to act beyond, to realize beyond an idea, to be greater than an idea.

In an era defined by the relentless march of technology, businesses must adapt or risk becoming obsolete. Amidst this digital revolution, one concept has emerged as a cornerstone of modern commerce: digital marketing. But what exactly is digital marketing, and why has it become indispensable for businesses of all sizes?

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Taxi for all times - YoRide Whatever your need be - a simple drop to your office, a taxi that you can keep for a few hours, an airport drop - YoRide has you covered. With YoRide, you can always book what you want: 1. POINT TO POINT When you simply need a drop to some place, opt for POINT TO POINT taxis. You can compare and book a taxi from Uber, Ola, Mega Cabs, Fasttrack and others. You can also book a shared taxi from YoRide Network taxis. 2. HOURLY PACKAGES When you want to keep the taxi with you for a few hours, pick HOURLY PACKAGE. You will have the convenience & assurance of a taxi at your disposal. 3. AIRPORT TAXI Yoride offers cheapest fares to and from Airport to City through YoRide Network taxis. Simply select Airport as the To or From when you book a taxi. Ready for the ultimate travel experience? Download YoRide Now.

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Give this list to your kids, partners, parents or whoever and get what you want on Alan Turing via Peter Thiel with a dash of Anonymous and Eric Schmidt, As you wind down from another busy year in the IT industry, the festive season is an ideal time to reflect on what has happened, as well as prepare for the future.

What tech workers need to know about George Osborne's speech to parliament. Today's Autumn Statement by George Osborne, the British chancellor of the exchequer, is certain to stir controversy in all business sectors. But what do the policies outlined in the speech foreshadow for the tech sector? CBR asked the experts.

Aditya Basu dives deep into the sea of Technology Marketing, asking the right questions to understand his varied client and create stories across different mediums. What is the key to understanding your client? It's asking the right questions. And that's exactly what Aditya Basu, Project Manager, does for his client - an Indian multinational provider of information technology and networking technology solutions, based in Bangalore.

Display ads can help you in building a business brand that catches consumers' attention and keep your business at the forefront of people for what you offer

In this B2B Engagement Strategy guide from BizProspex, learn what the most important elements are towards building a successful engagement marketing plan.

360-Degree B2B Client Profiling is what most B2B businesses lacks today. BizProspex shares an insight on how it helps you grow your business.

Brands come and go but the brand with creative advertising agency always makes a mark and leave exemplary footprints for upcoming brands to follow

It is crucial for every business to have effective and clear communication. Only once you are able to communicate with your customers effectively, you'll be able to sell your product or services in order to gain profit. In the past, mediums like Newspapers, roadside banners and hoardings were effective, but not anymore. With all the advancements in technology, the medium of communication is changing and improving with every single passing day.