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I worked at Google from 2005-2010, and saw the company go through many changes, and a huge increase in staff.  Most importantly, I saw the company go from a place where engineers were seen as violent disruptors and innovators, to a place where doing things “The Google Way” was king, and where thinking outside the box was discouraged and even chastised.

Let engineers do what they do best, and forget the rest.

This is probably the most important single point.  Engineers at Google spend way too much time fussing about with everything other than engineering and product design.