"Linkbait refers to any piece of content created to attract links by its sheer quality, usefulness or entertaining value. But perhaps on name alone or its relation to SEO, the practice often carries a negative connotation.
While linkbait does bring tremendous SEO benefits from links and traffic, visitors also benefit from the quality content. As long as it's relevant to your audience and delivers on its promises, linkbait is really nothing more than carefully structured content that inspires action."