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Made to Stick: Selling Your Innovation : Innovation :: American Express OPEN Forum
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www.openforum.com/...tick-selling-your-innovation-1
fastcompany
innovation
communicatons
marketing
shared by
william doust
on 16 Feb 10
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william doust
on 16 Feb 10
How to communicate a new concept, a new product or service that grips people. Here's the DNA by co-author of "made to stick".
How to communicate a new concept, a new product or service that grips people. Here's the DNA by co-author of "made to stick".
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ESRC Society Today - Communications Strategy
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www.esrcsocietytoday.ac.uk/...default.aspx
shared by
william doust
on 08 Jun 09
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william doust
on 08 Jun 09
communicatons strategy template & toolkit ;-) free and useful.
communicatons strategy template & toolkit ;-) free and useful.
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