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Over time, though, the hashtag has evolved into something else - a form that allows for humor, darkness, wordplay and, yes, even poetry. 

The developing themes have influenced the design and strategy of media production at SCE, including: Strategizing videos to tie directly to course assignments and/or assessment Advising faculty members to use conversational language in production; also encouraging them to use humor and draw on past experiences Adding audio/visual elements to the video that supplement the content; the videos should not convey information that students could just read as text Producing high-quality videos (despite mixed findings related to production values, elements such as professional sound, lighting, and graphics are considered important when creating high-quality media) Keeping the four-minute view time as a design consideration, especially when producing longer-form content lectures that can be broken up into shorter segments

Today at the Mashable Media Summit, College Humor's CEO Ricky Van Veen announced a partnership with SoBe to launch SoBe Studios - a project that creates branded video content - and with it a three-part web series called Mr. Vicarious, set to premiere on June 9. He also shared with the audience his "10 Web Content Urban Legends."

Einstein writes what you say from Alan LEvine's talk