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Jennifer Garcia

The Filter Bubble - 0 views

  • disable the “tracking cookies” that are a common way for ad networks to learn about you:
  • 2. Erase your web history. Those who remember their web history are doomed to repeat it. Much of Google’s search personalization (though not all) is powered by your web history
  • Never tell Facebook anything you don’t want the whole Web (and world) to know about you. To add additional protections, set your Facebook privacy settings all the way up.
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  • As it turns out, one of the most common “keys” for identifying particular people is your birthday
  • y the same token, always using “firstnamelastname” as a username also makes it easy for companies to match data about you from many different websites.
  • Turn off targeted ads, and tell the stalking sneakers to buzz off. If you’d rather not be followed around the internet by merchandise you’re vaguely interested in, the major ad networks offer a relatively easy opt-out. You can quickly alert many of them in one place here (this is a voluntary restriction, so undoubtedly there are other ad networks that don’t abide by these rules.)
  • This one’s easy: most recent browsers have a “private browsing” or “incognito” mode that turns off history tracking, hides your cookies (and deletes the new ones when you close the window), and logs you out from sites like Google and Facebook
  • Sites like Torproject.org and Anonymizer.com allow you to run all of your browser traffic through their servers, effectively removing some of the signals that come through when you’re in incognito mode.
  • As it turns out, every request to download a web page reveals a lot about how your computer is configured — and many of those configurations are unique. The Electronic Frontier Foundation (EFF) makes it easy to see how unique your settings are here. And they give some good guidelines on how to make your settings harder to track here.
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    "So you want to pop your filter bubble - to see the neutral, un-filtered, un-personalized web. How do you go about it? Unfortunately, there are no magic bullets: The ad companies and personal data vendors that power and profit from personalization are far more technologically advanced than most of the tools for controlling your personal data. That's why The Filter Bubble calls on companies and governments to change the rules they operate by - without those changes, it's simply not possible to escape targeting and personalization entirely. But that doesn't mean all is lost. Here are 10 simple steps you can take to de-personalize your web experience. They won't work forever, but for now they'll take you out of your own personal echo chamber."
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    Some very good advice here to try out. Check out the links.
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