This article talks about a website that made thousands of songs available to the public without recording companies's permission and a judge ruled them guily.
http://www.youtube.com/watch?v=OAlyHUWjNjE The exigence of this commercial is kids with cancer. The pathos of it is really strong because at first you're disappointed that this teenage boy is doing graffiti but once you find out why it definitely makes you want to cry. There is also enthymeme, because the teenage boys words of "be brave" to his younger sister are referring to her getting better. So, if you are brave you will live.
It's interesting to compare the two videos, UWEC and UWO. Very different approaches but they both get their point across and try to persuade you to come.
This is an article that tries to persuade you why these ten women, whom I have never heard of, are the most influential women in history. I believe this article is a form of rhetoric because it is planned, persuades you, shapes your knowledge, address a contingent issue - people could argue for days about who the most influential women were-, is responsive because it leads people to want to argue who the most influential women were if they don't agree, the writer was motivated to tell people who the most influential women were in her opinion, and because the author has a Ph.D she has made the writing an academic one in which she uses in-text citations.
