I guess this was inevitable, after all the newspaper industry has been called the "dead tree industry" for some time now (dead also indicating it's a dying industry). But as Ms. O'Dell says, "news as a commodity isn't going anywhere" and this only means that the NY Times is further transitioning into a tech company. Interesting times for the news industry.
I look forward to seeing how it all plays out for Digg. I still see much potential for it. If they just change it to be like a Twitter just for links and make it easy for anyone to post to it, they could get back a lot of users. They do need to reinvent themselves and I think there hype capital from a few years back could still benefit them very much.