Self-titled Search Engine Optimization (SEO) Experts are popping up all over the place like Snake Oil Salesmen in the days of Wyatt Earp. These guys will try to sell you on the fact that you NEED to be on the first page of Google and if you're not, you've wasted all your money and could be out of business within the year since you will NEVER be found without their services.

When using social networks for business is it good to have tens of thousands of friends on Facebook? Should you be following as many people as possible on Twitter? Do you need to connect with every single person you meet on Linked In?