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Peter Efland

Social Media + Measurement + ROI = it's all about CRM - 0 views

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    How do you measure the ROI on Social Media? Do you need to?
Michael Marlatt

Why Filtering is the Next Step for Social Media - ReadWriteWeb - 0 views

  • Confusing Aggregation With Importation With so many different platforms to aggregate, noise levels are surging.
Michael Marlatt

Syncplicity.com: Access your files anywhere, anytime, from all your computers thru the ... - 0 views

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    Access your files anywhere, anytime, online & off, on all your computers or through the web.
Michael Marlatt

How to Develop a Social Media Plan for Your Business in 5 Steps - 0 views

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    How to Develop a Social Media Plan for Your Business in 5 Steps
Michael Marlatt

Social Media = I am my own brand. Are you? ...an interesting post on a growing trend -... - 0 views

  • Digital Nomads are growing in numbers and they will create ripples. This trend will accelerate use of Web 2.0 technologies in the workplace. Over time, this may slow the efficacy of email marketing and accelerate the reliance on social media engagement. However, it goes deeper than that. If you don’t allow your employees to become nomadic, they may do so and even compete against you in the process.
  • I also think that the idea of employees-as-brands-as-employees will stir more bees in the shorter term, but might start to make more sense as we get more comfortable with that lifestyle.
Michael Marlatt

Need a Social Media Headhunter...anyone? Jim Durbin is definitely someone you should kn... - 0 views

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    In case anyone needs a truly knowledgeable Social Media Recruiter (there are VERY few in the industry today), then Jim Durbin is definitely someone you should know. Great guy...
Michael Marlatt

The Viral Garden's Top 25 Marketing & Social Media Blogs. Ahh,..finally, something tang... - 0 views

  • The Viral Garden's Top 25 Marketing & Social Media Blogs - Week 112 Wednesday, July 02, 2008
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    Need to figure out which blog to read, or, maybe who you should follow on Twitter, Plurk, cyber-space? This should help (some). :-)
avivajazz  jazzaviva

538 Twitter Users that Blog - 2 views

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    If you're looking to connect with other bloggers on Twitter then this is the place to be because below are over 500 of them who each submitted their twitter profiles in the first ever ProBlogger Social Media Love-In.
Michael Marlatt

PR 2.0: New Communication Theory and the New Roles for the New World of Marketing - 0 views

  • Monday, July 21, 2008 New Communication Theory and the New Roles for the New World of Marketing
  • In the era of the "new" social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
  • With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. The days of focusing solely on Web stickiness, eyeballs and clickthroughs are fading. These are the days of immersion, conversations, engagement, relationships, referrals, and action.
Michael Marlatt

Micro Persuasion: The Promise and Peril of Ubiquitous Community - 0 views

  • "Steve, what's the next hot online community?" It seems as though everybody is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody, even in a difficult economic climate, wants to be viewed as a latecomer. Perhaps as a defense mechanism to avoid being wrong myself, I now give a boilerplate answer that I believe can last. In short, the next big community is not a single destination. Rather, it is going to be everywhere. To paraphrase Forrester analyst Charlene Li, social networking is becoming "like air."
  • The problem, however, is that this model can't scale. Tastes change and people are always migrating to trendier sites-especially as their friends do. As a result, the Internet amber is littered with fossilized communities that once dominated. These former stalwarts include AOL, Angelfire, TheGlobe.com, GeoCities and Tripod.
  • Community today is a different animal. People now expect it to be part of virtually every online experience. Most media companies now allow users to leave comments or even create profiles. Hundreds of thousands of brands, NGOs and individuals have set up their own social networks on Ning.com. The entire web is going social.
    • Michael Marlatt
       
      The entire web is going social...interesting thought.
  • ...2 more annotations...
  • actually think the shift in online communities is going towards niche social sites. Sites like Myspace and Facebook are big and their user base is overwhelmingly diverse. I think the trend now is to move towards communities that are based around shared interests, especially with the proliferation of things like ning. Will the walls between these networks break down? Probably. But I think there's always going to be a desire to commune online with people who share your interests. This is actually good news for marketers because niche communities mean more targeted marketing opportunities any way.
  • A network that works well on a mobile platform--knows where I am, who within my network is near me, offers recommendations, etc. + the concept behind FriendFeed which aggregates multiple networks gets us closer to the "air" analogy. It's really not that far off. Just waiting for wi-fi networks and handheld usability to catch up.
anonymous

YouTube - Andy and the Elevator - 0 views

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    Some great ideas in here. I like the one about Daniel Day Lewis!
Michael Marlatt

Social Network List - Over 700 SNS listed! - 0 views

  • Welcome to Social Network List! Over 700 Social Networks listed! Real Networks, Real People! Rate your favourites!
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