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Social Media + Measurement + ROI = it's all about CRM - 0 views

www.socialmediatoday.com/...42268

crm roi socialmedia technology web2.0

shared by Peter Efland on 05 Aug 08 - Cached

Peter Efland on 05 Aug 08

How do you measure the ROI on Social Media? Do you need to?

<div class="cArrow"> </div><div class="cContentInner">How do you measure the ROI on Social Media? Do you need to?</div>

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Peter Efland

I'm from Denmark, but have been working and living in Brazil for the last couple of years. I am currently working at the Danish-Brazilian Chamber of Commerce, and am very interested in the marketing industry related to online communities and social media.