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This video is rather outlandish, the video is shows the abuse and overt sexualisation of females, but it isn't until the very end that the point of view is changed.  For Gayle Rubin class

Hannah, I think this video is great for analysis -- I'm thinking of R&W's point about how videos create authenticity, and that this video, through that shift at the end, tries to portray Prodigy as somehow clever, not misogynist. It's a "clever" move to say: "Look, we're not violent! All people, even women, are violent. We and our fans don't have to think about being implicated in a culture that's violent toward women, because everyone is violent toward everyone!" That changed point of view, in my reading, is way to build "ethos" with their fans and allow them to continue to be violent and cool.