We are not the demographic of this site. So, even if the topic doesn't appeal to all of us, the success of the site is well documented. Since the site's creation, the Royal Marines and Royal Navy have seen huge increases in qualified candidates and in meeting their recruitment goals.
The case study of this site dealt with two main issues brought from the Client:
1) LOTS OF INFORMATION: One of the major successes of this site is that the target audience said they felt they were given all the information they needed to make their decision on joining the Royal Marines.
2) INTERACTIVITY: The site is PACKED with interactive elements: tests, maps, checklists, etc.
ALSO OF NOTE: Gotta love the "English manner" in the way they tell you about cookies from their site (at the top of the homepage when you first arrive at the site). Click on "More About Cookies" and see how much info they provided.
I came to this site via a Tweet about the "Evaluating digital services" infoKit which is pretty interesting. So are the others!
"Our infoKits contain a wealth of 'self-help' material, from simple methodologies to manage projects, risks, change and processes; to image galleries of technology-rich spaces and reflections from leaders to learners showcasing the inspiring use of technology across the sectors."
Adobe makes a plug-in that allows you to see on your mobile device exactly what you're working on (as long as it's on a server - like the dev server). I've found it very handy when working on something and wondering how it will look on the iPad. The plug-in works for a myriad of devices including droid stuff.
You have to use it in Google Chrome and be signed in, but it's well worth the effort. Those of you with smart phones could load the plug-in on the smart phone and iPad at the same time.