Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages - 0 views
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Jade Diaz on 04 Apr 12Eye tracking study of the new Facebook timeline layout for brand pages
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Official Google Blog: Eye-tracking studies: more than meets the eye - 0 views
Mozilla Wants to Start Watching Where You Click | Epicenter from Wired.com - 0 views
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In an effort to better understand how people use the web, Mozilla has launched a new data gathering project for usability studies called Test Pilot.
Multitasking Takes Toll on Memory, Study Finds - NYTimes.com - 2 views
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Interesting article about issues re: multitasking
The Library Study at Fresno State (PDF) - 0 views
The Royal Marines / Royal Navy Website - 2 views
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We are not the demographic of this site. So, even if the topic doesn't appeal to all of us, the success of the site is well documented. Since the site's creation, the Royal Marines and Royal Navy have seen huge increases in qualified candidates and in meeting their recruitment goals. The case study of this site dealt with two main issues brought from the Client: 1) LOTS OF INFORMATION: One of the major successes of this site is that the target audience said they felt they were given all the information they needed to make their decision on joining the Royal Marines. 2) INTERACTIVITY: The site is PACKED with interactive elements: tests, maps, checklists, etc. ALSO OF NOTE: Gotta love the "English manner" in the way they tell you about cookies from their site (at the top of the homepage when you first arrive at the site). Click on "More About Cookies" and see how much info they provided.
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