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We are not the demographic of this site. So, even if the topic doesn't appeal to all of us, the success of the site is well documented. Since the site's creation, the Royal Marines and Royal Navy have seen huge increases in qualified candidates and in meeting their recruitment goals. The case study of this site dealt with two main issues brought from the Client: 1) LOTS OF INFORMATION: One of the major successes of this site is that the target audience said they felt they were given all the information they needed to make their decision on joining the Royal Marines. 2) INTERACTIVITY: The site is PACKED with interactive elements: tests, maps, checklists, etc. ALSO OF NOTE: Gotta love the "English manner" in the way they tell you about cookies from their site (at the top of the homepage when you first arrive at the site). Click on "More About Cookies" and see how much info they provided.