"Brainstorming Doesn't Work" - 1 views
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matthewav on 15 Feb 12An interesting article on brainstorming. READ WITH A GRAIN OF SALT because it is an opinion piece. Brainstorming DOES work - I have personal experience with it doing so when I worked with a multiple CLIO winning advertising team. The way that the New Yorker writer defines brainstorming is very limited; but the article does have some insight into the creative process using measurable results.
