Alcohol Messages in Prime-Time Television Series - 1 views
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Caroline P on 23 Nov 10Russell, Cristel Antonia, Dale W. Russell. "Alcohol Messages in Prime-Time Television Series." Journal of Consumer Affairs. Vol. 43 (2009) Issue 1, p. 108-128. EBSCOhost. Web. 22 Nov. 2010. This article addresses the television programs the public watches. The study analyzed the content of the show and how the messages was often based on alcohol. Their were both verbal and non verbal messages in the programs. Most of the messages are mixed and the way the alcohol is presented is often different.