How Does Alcohol Advertising Influence Underage Drinking? The Role of Desirability, Ide... - 1 views
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Caroline P on 16 Nov 10Austin, Enca Weintraub, Meng-Jin Chen, and Joel W. Grube. "How Does Alcohol Advertising Influence Underage Drinking? The Role of Desirability, Identification, and Skepticism." jahonline.org. Journal of Adolescent Health. 30 aug. 2005. Wed. 16 Nov. 2010. This article discusses how media can be persuasive towards young adults. Media for alcohol can led to the wrong idea for theses teens. Media effects teens beliefs of alcohol by making drinking look desired. Teens are also more likely to copy their favorite or a cool character who is drinking alcohol. Media does affect the decision making process for children and teens.