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Nitrogram​ released a ton of great information about gender demographics on Instagram, but what does this data mean for social media marketers?

Facebook has an attractive ad platform. It can target audiences based on demographics and connections, both of which Google failed to provide....

"Know your audience", they said. I started collecting the audience demographics. "Know your audience closely", they added further. I started preparing the persona of my audience. But I failed both the times. Is it your story too? You know who your audience is, what they do, where they live, what they like but still, you are failing.

Most of the businesses collect the demographics of their audiences and shoot them with the targeted ads to convert. Top 10 SEO Firms have been using this strategy; it's working for them and they are happy with it. Are you one of such businesses?

On the last blog in the Big Data series we discussed employing the Content to Commerce model in the STB environment. In this section we cover the psychology and science behind data analytics and the understanding of the demographic based on viewing habits and trends.

Millennials are flexing their demographic muscle and reshaping customer service in just about every industry. Banking is no exception and today's financial institutions are employing several strategies to retain the business of this sometime-elusive group.