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Most developers have one thing in mind when they build a mobile app: Getting users to download it. But ironically, that mindset is why the majority of apps fail. Acquiring new users is only one half of the growth equation. The other half? Retention.

Everything you need to know about App Retention While most apps focus on user-acquisition in the initial phases of launch, the actual hard work begins when it comes to retaining the already existing pool of users. Today, monitoring app retention is a top priority for app owners as it has a direct impact on the growth of their app business or revenues.

Firebase cloud messaging is a multi-platform messaging solution developed by Google that lets developers send messages to clients' and user's apps without any charge. Firebase development companies utilize it to notify their client's app about new data or email available for syn. FCM also provides an efficient way for better user engagement and retention by sending notification messages to the user app.

Firebase cloud messaging is a multi-platform messaging solution developed by Google that lets developers send messages to clients' and user's apps without any charge. Firebase development companies utilize it to notify their client's app about new data or email available for syn. FCM also provides an efficient way for better user engagement and retention by sending notification messages to the user app.