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Improving on the technology of the award winning K10D, the flagship Pentax K20D is the highest-resolution camera in the advanced photo enthusiast category and allows more experienced photographers, who demand complete control, to fully customize the camera.

Offering a comprehensive combination of speed, accuracy and image quality, the EOS-1D Mark IV is the perfect choice for professional photographers and subjects on the move. With a completely redesigned 45-point AF system including 39 cross-type points, a new AI Servo II AF focus tracking system with improved algorithm combined with 10 fps continuous shooting, the EOS-1D Mark IV can handle even high speed situations with ease. An APS-H sized 16.1-megapixel CMOS sensor, Dual DIGIC 4 image processors, a spectacular ISO range of 100-12800 (up to 102400 in H3 mode) with an advanced noise reduction system helps ensure sharp, low-noise images in even low-light situations. Add advanced Live View shooting, Full HD movie recording with selectable frame rates and manual exposure control plus a host of new features that enhance every facet of the shooting process. The EOS-1D Mark IV is the choice of professionals looking for the ultimate in SLR performance.

The new Olympus E-3 is the flagship of its Digital SLR line and provides the high-precision performance demanded by professional and enthusiastic photographers. It combines speed and weatherproof durability for capturing exceptional images in any situation. Olympus pioneered Full Time Live View and Dust Reduction technologies for digital SLR cameras, leading where others have followed. Now, the new E-3 enhances those technical innovations and raises the performance bar with the fastest autofocus in the world. Body-Integrated Mechanical Image Stabilization to stabilize every lens, a 10-megapixel Live MOS image sensor to capture beautiful images, and a magnesium alloy body for dust-proof and splash-proof durability join the impressive innovations developed for the E-3.

Nikon is proud to announce the new 24.5-megapixel FX-format (35.9 x 24.0mm) D3X digital SLR camera! Joining the award-winning 12.1-megapixel D3, the D3X brings extreme resolution performance to Nikon professional flagship-level D-SLRs. The D3X was meticulously engineered for professional photographers whose assignments demand nothing less than the ability to capture extreme fidelity, detail and nuance in ways now made possible with the amazing D3X.

Further development of Canon's flagship Speedlite has led to the production of the 580 EX II. This is the premier Speedlite for all photographers, including professionals. Newly designed to match with the EOS-1D Mark III in terms of improved dust- and water-resistance, body strength, and the ability to control flash functions and settings from the camera menu (EOS-1D Mark III only). Other features include improved communication reliability through its direct contacts, and recycling time is both 20% shorter than the 580EX and is completely inaudible.

Broaden your perspective with the Canon EF 16-35mm ultra-wide-angle zoom lens. Specifically designed for improved edge-to-edge image quality that meets the strict requirements of professional and high-end amateur photographers alike, the lens lets you bring more area into focus while providing greater depth of field. The lens features three high-precision aspherical lens elements--ground, replica, and GMo--that produce even better image quality than the original Canon EF 16-35mm USM lens. The circular aperture, meanwhile, produces a beautiful and natural background blur when shooting at wider apertures. Other details include internal focusing, a ring-type ultra-sonic monitor (USM), and new AF algorithms for fast and quiet autofocusing. The lens carries a one-year warranty.

Featuring the latest 3-stop Image Stabilizer for outstanding camera shake reduction, the EF 70-300mm f4-5.6 IS USM zoom lens also features super responsive autofocus. Replacing the popular EF 75-300mm f4-5.6 IS USM, the world's first interchangeable lens with Image Stabilizer (IS), the lens is expected to appeal to serious amateur nature and sports photographers looking to achieve outstanding results while shooting hand held.

Designed to meet consumer demands for a fast EF-S zoom lens, the EF-S 17-55mm offers image quality on par with Canon's highly regarded L-series lenses. The lens features a large circular aperture that produces a shallow depth of field, creating background blur that draws special attention to the photographic subject. The lens construction, meanwhile, includes UD and aspherical elements that deliver impressive image quality throughout the entire zoom range. And thanks to the Image Stabilizer lens groups--which shift to compensate for camera shake--the image appears crisp and clear on the image plane, eve in dim light. Finally, the lens offers a ring-type ultra-sonic monitor (USM), inner focusing, and new AF algorithms to help achieve autofocus quickly and quietly, along with full-time mechanical manual focusing that makes it possible to manually adjust the focus even in AF mode. As with all Canon lenses, this lens carries a one-year warranty.

Perfect for advanced amateur photographers who want an affordable, step-up digital camera, the 10-megapixel FinePix S1000fd builds on the legacy of the FinePix S700 with the addition of a Fujinon 12x optical zoom lens (33mm-396mm equivalent) for greater range and flexibility, Fujifilm's proprietary Face Detection Technology with Automatic Red Eye Removal, and a brand new Panoramic Shooting mode.

Canon has a well-known and highly-regarded reputation for optical excellence, advanced image processing, superb performance and technological innovation, built on our legendary photographic and broadcast television lenses. Based on that experience, we bring the latest in high-definition camcorders.The Canon VIXIA HF20 Dual Flash Memory camcorder is one such example.

The FinePix S100FS provides an all-in-one solution for photo enthusiasts and advanced amateur photographers seeking the manual controls and functionality of a Digital SLR, without the hassle and expense of additional lenses and other accessories.

From then on, amateur photographers dreamed of a compact digital camera with an SLR-sized image sensor. A camera small and light enough to carry around everywhere, yet offering the technology for serious photography. Those dreams have come true with Sigma's DP series.

The 9.1-megapixel Panasonic DMC-TZ5 packs a 28mm wide-angle, 10x optical zoom Leica DC lens in a compact design, ideal for the active photographer who needs a versatile camera. By combining a 28mm wide-angle lens, which lets you capture a wider-framed shot when compared to a traditional 35mm camera, with the TZ-Series 10x optical zoom, you're empowered to take expanded shots, both wide and far. Panasonic's Intelligent Auto technologies are also expanded, with new Intelligent Exposure and Digital Red-eye Correction.

Capture amazing digital images with the click of a button. The compact Cyber-shot DSC-W190 digital camera is the perfect choice for entry-level digital photographers. Packed with easy-to-use features, the W190 includes Smile Shutter technology to capture a smile the moment it happens and Face Detection technology which captures faces naturally. There's also a 12.1 megapixel image sensor, 3x optical zoom and High Sensitivity ISO 3200 for low-light shooting. Compose, review and share your pictures on the large 2.7-inch LCD. Plus, a beginner-friendly, on-screen Function Guide helps navigate through various menus and settings. Also available in black.

The Nikon 2160 105mm f2.8G ED-IF AF-S VR Micro-Nikkor Lens is the world's first macro lens featuring Nikon's exclusive Silent Wave Motor and Vibration Reduction. Designed for close-up and macro photography, this camera lens is versatile enough for virtually any photographic situation

Incorporating Canon's second-generation Image Stabilization technology, this 70-200mm telephoto zoom responds in as little as 0.5 seconds while providing up to three stops of correction for camera shake. As a result, you can easily capture the far-off action of fast-paced sports or zoom in for an intimate portrait with a blurred background. The lens's autofocus (AF) system, meanwhile, has been refined for better response time and tracking speed. And photographers will love the new eight-blade circular aperture, which offers a more pleasing out-of-focus image. Constructed to pro standards, the EF 70-200mm lens is highly dust- and moisture-resistant and carries a one-year warranty.

Dust and moisture resistant and incorporating Canon's very finest standards of precision optics, the EF 24-105mm f4L IS USM is designed for reportage, event, travel, and celebrity photographers looking for a lightweight and maneuverable lens with minimal image quality compromise.

The Nikon Total Digital SLR Imaging System includes world-renowned optical quality from Nikkor lenses. Ongoing research and development of Nikkor lenses allows Nikon to continuously provide Nikon digital SLR photographers with additional choices and even greater optical performance. Nikon is pleased to add to the lineup the new AF-S DX-Nikkor 18-55mm f3.5-5.6G VR, a lens featuring a built-in Silent Wave Motor and Vibration Reduction (VR). The AF-S DX-Nikkor 18- 55mm f3.5-5.6G VR is an affordable, and compact, 3x zoom lens with amazing versatility. This new lens provides enhanced shooting flexibility as the latest addition to the Nikon DX-Nikkor lens lineup.

AF Nikkor lenses work with Nikon SLRs for optimal performance, even the very latest. The Nikon 35mm f2D AF Nikkor is a compact, lightweight wide-angle lens constructed with superb optical design for architecture, wedding, and landscape photography. It features 62-degree (44-degree with Nikon DX format) picture coverage with edge-to-edge sharpness. The perfect lens for the photographer on the go, the fast f2 maximum aperture makes this ideal for low light, hand-held shooting. It also weighs an exceptionally light 7.2 ounces and boasts a 0.85-foot close focusing distance.

In the PowerShot SD890 IS Digital ELPH, the iconic ELPH style is fully complemented by the latest in digital technology. Beautifully slim and elegantly curved, the SD890 IS Digital ELPH incorporates the most powerful optical zoom in the ELPH line -- a full 5x optical zoom to really expand your photographic options. A 10.0-megapixel CCD heads up a long list of advanced features that not only deliver ultra-impressive image quality, but make the entire experience fun, exciting, and creatively rewarding.