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The LUMIX DMC-GF1 is the latest addition to the award-winning LUMIX G Series, which debuts as the world's smallest and lightest system digital camera with a built-in flash. The LUMIX DMC-GF1 distinguishes itself from previous models with its elegant, compact design reminiscent of classic film cameras, yet builds on Panasonic's success with the revolutionary LUMIX G Series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. With its compact size, user-friendly design and ability to record High Definition (HD) video and take professional-quality photos, the LUMIX GF1 continues to redefine digital photography standards.

The new Lumix ZS3 features 10.1-megapixels, a 25mm ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical zoom to the award-winning TZ-series camera, yet reduced its size. The ZS3 also features a Leica DC Vario-Elmar lens and High Definition (HD) video recording ability, known as AVCHD Lite.

Panasonic's Lumix DMC-FZ28 digital camera boasts a premium 27mm wide-angle Leica lens with an 18x optical zoom, ideal for tight indoor shots and long-distance action photos. The 10.1-megapixel digital camera also features an enhanced Intelligent Auto Mode (iA), with the new AF (auto focus) Tracking function, making it easier for photographers at any level to shoot sharp, well-focused photos, even when the subject is moving -- making it ideal for action shots.

The 10-megapixel Panasonic LZ10 is perfect for anyone who expects a digital camera that blends power, performance and quality, helping to maximize the digital photography experience. The LZ-Series' lenses were developed by Panasonic, passing Leica's stringent standards to deliver an exceptional optical performance for Panasonic Lumix consumers. And with the the LZ10's 30mm wide-angle lens, you can capture larger group photos or more expansive scenic shots.

The Panasonic DMC-ZS1 is a members of the new ZS-Series, the successor to the acclaimed LUMIX TZ-Series and one of Panasonic's newest ultimate compact and powerful digital cameras. The ZS1 features a 25mm ultra-wide angle, 12x powerful optical zoom, plus a 10.1-megapixel CCD, a standard iA mode (no Face Recognition) for still image recording and a 2.7-inch, 230,000-dot Intelligent LCD.

The new Lumix ZS3 features 10.1-megapixels, a 25mm ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical zoom to the award-winning TZ-series camera, yet reduced its size. The ZS3 also features a Leica DC Vario-Elmar lens and High Definition (HD) video recording ability, known as AVCHD Lite.

The Lumix DMC-FX500 is Panasonic's first digital camera with a 3-inch touch-screen LCD, and also features a 25mm ultra-wide-angle Leica DC lens, 5x optical zoom and 10.1-megapixel resolution. With a dual control system using both touch-screen and joystick operation, the ability to record high-definition video and advanced Intelligent Auto technologies, the FX500 packs both innovative features and intuitive design.

The new Lumix ZS3 features 10.1-megapixels, a 25mm ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical zoom to the award-winning TZ-series camera, yet reduced its size. The ZS3 also features a Leica DC Vario-Elmar lens and High Definition (HD) video recording ability, known as AVCHD Lite.

The 9.1-megapixel Panasonic DMC-TZ5 packs a 28mm wide-angle, 10x optical zoom Leica DC lens in a compact design, ideal for the active photographer who needs a versatile camera. By combining a 28mm wide-angle lens, which lets you capture a wider-framed shot when compared to a traditional 35mm camera, with the TZ-Series 10x optical zoom, you're empowered to take expanded shots, both wide and far. Panasonic's Intelligent Auto technologies are also expanded, with new Intelligent Exposure and Digital Red-eye Correction.

The 9.1-megapixel Panasonic DMC-TZ5 packs a 28mm wide-angle, 10x optical zoom Leica DC lens in a compact design, ideal for the active photographer who needs a versatile camera. By combining a 28mm wide-angle lens, which lets you capture a wider-framed shot when compared to a traditional 35mm camera, with the TZ-Series 10x optical zoom, you're empowered to take expanded shots, both wide and far. Panasonic's Intelligent Auto technologies are also expanded, with new Intelligent Exposure and Digital Red-eye Correction.