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A highly practical medium telephoto lens with superb delineation and portability, the Canon EF 85mm lens produces sharp and clear images at all apertures. Through computer simulations, the lens has been designed to give beautiful background blur, thereby bringing your subject into crisp view. The ring-type ultra-sonic monitor (USM) and fast f/1.8 aperture, meanwhile, helps the subject zip into focus in the viewfinder. And because the front lens group does not rotate during focusing, special filter effects are not affected. Best of all, the standard zoom lens--with its natural angle of view and perspective--captures the subject plainly, making it excellent for portraits and images that require a natural depth of field. As with all Canon lenses, the lens carries a one-year warranty.

Capture the far-off action of fast-paced sports or zoom in for an intimate portrait with the Canon EF 70-200mm telephoto zoom lens. The L-series lens offers an Image Stabilizer that provides up to four stops of shake correction--a first for Canon IS lenses. The use of fluorite UD lens elements, meanwhile, produces an excellent optical performance in terms of resolution and contrast. Add in a sturdy housing with water- and dust-proof construction and you have a lens that's both portable and high performing. Other details include an f/4 maximum aperture, a ring-type ultra-sonic monitor (USM) that enables quick and quiet autofocusing, compatibility with circular polarizing filters, and a lightweight body. The lens carries a one-year warranty.

This exciting new zoom lens provides ultra wide-angle coverage to the EOS 20D and Digital Rebel shooter. Equivalent to a 16-35mm zoom, it offers excellent performance and optics designed from the ground-up for digital SLR use. Three Aspherical lens elements, plus a Super-UD element, assure image quality. Its ring-type USM means fast and silent AF along with full-time manual focus. It focuses as close as 9.5 inches.

Designed to meet consumer demands for a fast EF-S zoom lens, the EF-S 17-55mm offers image quality on par with Canon's highly regarded L-series lenses. The lens features a large circular aperture that produces a shallow depth of field, creating background blur that draws special attention to the photographic subject. The lens construction, meanwhile, includes UD and aspherical elements that deliver impressive image quality throughout the entire zoom range. And thanks to the Image Stabilizer lens groups--which shift to compensate for camera shake--the image appears crisp and clear on the image plane, eve in dim light. Finally, the lens offers a ring-type ultra-sonic monitor (USM), inner focusing, and new AF algorithms to help achieve autofocus quickly and quietly, along with full-time mechanical manual focusing that makes it possible to manually adjust the focus even in AF mode. As with all Canon lenses, this lens carries a one-year warranty.

Capture the far-off action of fast-paced sports or zoom in for an intimate portrait with the Canon EF 75-300mm telephoto zoom lens. This high-performance 4x zoom lens is distinguished by such features as a newly developed micro ultra-sonic monitor (USM) that makes autofocusing quicker and quieter, along with an improved mechanism to make zooming smoother than ever. Plus, the front part of the zoom ring now sports a silver ring, giving the lens a luxurious touch. As with all Canon lens, this 75-300 model carries a one-year warranty.

The Canon EF 24-70mm standard zoom lens does what many pros thought couldn't be done--it replaces the L-series 28-70mm f/2.8 lens with something even better. The lens offers extended coverage to an ultra-wide-angle 24mm, making it ideal for digital as well as film shooters. The new processing unit, meanwhile, makes the autofocus (AF) faster than ever. And thanks to the two aspherical elements and a totally new UD glass element, the optics are far superior to the earlier lens. Sealed and gasketed against dust and moisture, the EF 24-70mm lens carries a one-year warranty.

The new Lumix ZS3 features 10.1-megapixels, a 25mm ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical zoom to the award-winning TZ-series camera, yet reduced its size. The ZS3 also features a Leica DC Vario-Elmar lens and High Definition (HD) video recording ability, known as AVCHD Lite.

The excellence of the XH A1 begins with its Genuine Canon 20x HD zoom lens with Professional L Series Fluorite. Super-Range Optical Image Stabilization corrects for a wide range of camera movement and vibration, and Instant AF (Auto Focus) ensures ultra-quick, accurate focus. The DIGIC DV II HD image processor then ensures improved color reproduction and noise reduction - for a final result that is the zenith of image quality.

PRODUCT FEATURES:Fast, ultra wide-angle AF-S zoom lens optimized for edge-to-edge sharpness on both the Nikon FX and DX format image sensorsEnhanced optical formulas, engineered to produce exceptional sharpness, contrast and color, rendering outstanding image integrityTwo ED (extra-low dispersion) elements and PGM aspherical lenses control chromatic aberrations,

The compact and highly versatile Nikon 16-85mm wide-angle-to-medium telephoto zoom lens is ideal for a broad range of shooting situations, from interiors and landscapes to portraits. The lens is equipped with Nikon's Vibration Reduction technology, which minimizes the effects of camera shake. This allows handheld shooting at up to four shutter speeds slower than would otherwise be possible, producing dramatically sharper images at distance. The lens also offers two extra-low-dispersion (ED) glass elements, which minimize chromatic aberration to produce superior sharpness and color correction, and three aspherical lens elements, which virtually eliminate coma effects and other flaws, even when used at the widest aperture. And photojournalists will love the exclusive Nikon Silent Wave Motor (SWM), which facilitates accurate, high-speed, ultra-quiet autofocusing.

The Nikon 55-200mm f4-5.6G ED AF-S DX Nikkor Zoom Lens is an ultra compact, lightweight telephoto zoom lens with a 3.6x and 55- to 200-millimeter focal range that offers a remarkable cost-to-performance ratio. Optimized for use with Nikon digital SLRs, this lens is ideally suited for the Nikon D50 digital SLR camera.

Love the fisheye effect? Turn to the Canon EF 15mm fisheye lens, which offers an ultra-wide 180-degree angle of view for capturing scenes well beyond your natural field of vision. As with all fisheye lenses, the 15mm provides a ton of unique and interesting effects, with a minimum focusing distance of 8 inches giving new meaning to close-up shots. Best of all, the lens is tack-sharp throughout its entire focus range. The lens--which includes a fixed petal-type hood and a built-in rear filter holder that holds up to three gel filters at once--carries a one-year warranty.

Designed exclusively for Nikon DX-format SLR cameras, this 18-55mm lens approximates the picture angle performance of a 27-82.5mm lens in the 35mm format, ensuring superb versatility in a wide variety of shooting situations. The lens offers such features as a Silent Wave Motor (SWM) with a compact rod-type design that provides fast, ultra-quiet autofocusing; an ED glass element that minimizes chromatic aberration and produces a superior optical performance; a hybrid aspherical element that delivers high resolution and contrast; and a seven-blade rounded diaphragm that produces more natural out-of-focus highlights. The focus mode switch, meanwhile, makes it a breeze to switch quickly between autofocus (A) and manual (M) focus. Finally, the lens's Super Integrated Coating minimizes ghosting and flare to provide an even higher contrast and more vivid images, even in challenging light conditions. All Nikon lenses carry a five-year warranty.

Bring small things into full-sized view with the Canon EF 60mm macro USM lens. Macro lenses can uncover detail that would be impossible to detect by the eye and give new perspective to extremely minute subjects such as insects or the petals of a small flower, and this lens is no exception. The 60mm lens offers an angle of view that's equivalent to a 96mm lens on a 35mm camera, along with a floating optical system that can focus down to life-size 1:1 magnification. The inner focusing system, meanwhile, is driven by a silent and powerful ring-type ultra-sonic monitor (USM), meaning the lens's overall length never changes during focus. Ultimately, the multi-purpose lens is equally at home shooting macro shots, portraits, or available-light photos. Like all Canon EF-S lenses, this lens is restricted to the EOS 20D, EOS Digital Rebel, and EOS Digital Rebel XT cameras.

Designed exclusively for Canon digital SLR cameras, the ultra-wide-angle 10-20mm offers a view from 102.4 to 63.8 degrees, making it ideal for landscape photography and other vast applications. The lens is distinguished by its three special low dispersion (SLD) glass elements, which effectively compensate for color aberration, and its aspherical lenses, which provide maximum correction for distortion and various aberrations. As a result, the lens produces an extremely high image quality throughout the entire zoom range. The HSM-equipped models, meanwhile, produce fast autofocus (AF) speeds and quiet shooting while still letting you perform full-time manual focus. Other details include a minimum focusing distance of 9.4 inches at all focal lengths and an integral petal-type hood to block out extraneous light.

The ultra-slim Sony Cyber-shot DSC-T77 digital camera features a 3.0-inch widescreen LCD touch-screen display, Optical SteadyShot image stabilization to compensate for camera shake, and Smile Shutter technology, which helps you capture a smile the moment it happens.

The Lumix DMC-FX500 is Panasonic's first digital camera with a 3-inch touch-screen LCD, and also features a 25mm ultra-wide-angle Leica DC lens, 5x optical zoom and 10.1-megapixel resolution. With a dual control system using both touch-screen and joystick operation, the ability to record high-definition video and advanced Intelligent Auto technologies, the FX500 packs both innovative features and intuitive design.

In the PowerShot SD890 IS Digital ELPH, the iconic ELPH style is fully complemented by the latest in digital technology. Beautifully slim and elegantly curved, the SD890 IS Digital ELPH incorporates the most powerful optical zoom in the ELPH line -- a full 5x optical zoom to really expand your photographic options. A 10.0-megapixel CCD heads up a long list of advanced features that not only deliver ultra-impressive image quality, but make the entire experience fun, exciting, and creatively rewarding.

Introducing the smallest and mightiest PSP system yet. With the PSP Go users can download the best digital games and movies directly to the 16GB built-in memory and use built-in Bluetooth support to connect a wireless headset to more easily utilize Skype to talk with friends. But best of all, you can show off content via the new ultra-crisp 3.8-inch LCD screen, maximized by the PSP Go's new slide out control design. Go versatile, Go digital, Go anywhere.

The new Lumix ZS3 features 10.1-megapixels, a 25mm ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical zoom to the award-winning TZ-series camera, yet reduced its size. The ZS3 also features a Leica DC Vario-Elmar lens and High Definition (HD) video recording ability, known as AVCHD Lite.