Life is a multi-user virtual environment, i.e., a world made up of virtual places and avatars that move among and interact in those places. Thirty-one users of Second Life were surveyed about one place in which they are members: Terra’s Nude Heaven, a virtual nude beach. The purpose of the survey was to determine what types of terms users would select if they could tag a particular place and how these terms correspond to the tags actually assigned by the owners of the place. The questionnaire data was also analyzed for difference in tag selection by gender, educational level, age, and country of residence.
The data indicate that keywords rated as most important by the users of a place differ considerably from the keywords selected by the owner of a place. The data, moreover, demonstrate that the choices of the study population remain consistent across groupings by gender, educational level,age or country of residence.
