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Ole C  Brudvik

SILS-ETD: Item 1901/385 - 0 views

  • Collective Tagging of Places in the Multi-user Virtual Environment of Second Life
  • Life is a multi-user virtual environment, i.e., a world made up of virtual places and avatars that move among and interact in those places. Thirty-one users of Second Life were surveyed about one place in which they are members: Terra’s Nude Heaven, a virtual nude beach. The purpose of the survey was to determine what types of terms users would select if they could tag a particular place and how these terms correspond to the tags actually assigned by the owners of the place. The questionnaire data was also analyzed for difference in tag selection by gender, educational level, age, and country of residence. The data indicate that keywords rated as most important by the users of a place differ considerably from the keywords selected by the owner of a place. The data, moreover, demonstrate that the choices of the study population remain consistent across groupings by gender, educational level,age or country of residence.
Eloise Pasteur

SL Bloggers Mix and Match - Making 'em stay - 0 views

  • this post is her detailed look at keeping new male residents engaged in SL
  • Right, where was I? Oh yeah, the learning curve. I’m supposed to be telling you about “The lack of encouragement for new male residents to stay in Second Life”, but since I’m, err, female — does a quick check, right, okay, definitely female — I decided to conduct an Extremely Unscientific Survey among male residents to see what they had to say. 16 male residents responded, and the general consensus is that… [drum roll] … friends are generally the greatest form of encouragement for new male residents to stay in SL. “I came and went my first year. I hung around when I finally started making some friends and started going places and doing things with them,” says Dyami Jameson.
  • “I think men in Second Life are more motivated by ‘goals’ and scoring systems, which makes SL less attractive to them than women, who are more attracted to the social aspect of the metaverse,” comments Prad Prathivi. “Guys are naturally competitive and aim to lead the pack, which is harder and less obvious to achieve in SL.”
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  • Peter Stindberg explains it this way: “Males want challenges, tasks and goals — all this is not apparent in SL. You need to find your own purpose in SL, make your own goals, find your own tasks. This makes SL less attractive compared to a kill-all-enemies-grab-all-gold type of game.” He suggests converting orientation stations into games which might offer a reward, perhaps a small amount of L$ or some sort of avatar clothing or equipment. “It’s a stereotype, but give each new male resident a fishing rod and a shotgun, fill the Linden seas with fish and the forests with deer, reward each trophy with L$1 or status points or gadgets, and the crucial first days and weeks will pass more easily,” adds Peter.
  • Male fashion blogs have blossomed, among them Winter Jefferson’s blog, In Cold Blood; Lawless McBride’s blog, Half Arsed; Takeshi Ugajin’s blog, Shop with Takeshi; Lustinian Tomsen’s blog, Second Life Male Style and Fashion; Monta Horan’s blog, Monta; and Oscar Page’s blog, Oscaresque. Of course, one can’t leave out the collaborative blogs Men’s Second Style and SL Men, and now there are even two blogs covering male-related freebies: Free Finds for Men and Free for Men.
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    Thoughts on keeping men in SL
James OReilly

ThinkBalm publishes business value study « ThinkBalm: Immersive Internet insi... - 0 views

  • Nearly 30% of survey respondents (19 of 66) said their organization recouped their investment in immersive technologies in less than nine months, once their project(s) launched.
  • The top motivations for investment in immersive technology in 2008 /1Q 2009 were enabling people in disparate locations to spend time together, increased innovation, and cost savings or avoidance.
  • Early implementers are choosing the simplest use cases first. The most common were learning and training (80%, or 53 of 66 respondents focused on this use case) and meetings (76%, or 50 of 66 respondents). Some intend to take on more complex use cases in 2010 or 2011.
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  • Immersive technology won out over a variety of alternatives primarily due to low cost and the increased engagement it delivers. The leading alternatives were Web conferencing and in-person meetings, followed by phone calls.
  • Work-related use of the Immersive Internet is in the early adopter phase. Before it can pass into the early majority phase, practitioners and the technology vendors who serve them must “cross the chasm.” The most common barriers to adoption are target users having inadequate hardware, corporate security restrictions, and getting users interested in the technology.
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