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Second Life continues to expand each and every day. New Residents are joining, artists are creating amazing content, new businesses are springing up, big companies are entering for the first time, educational institutions are building virtual universities… and the list goes on. Everyday I learn of something new, something bold, something you’ve created.

Second Life offers something no ones else does - an astoundingly rich array of user-created content and a large, diverse and ever-expanding virtual economy.

The content and economy reflect the diversity of the Resident population. Your creativity covers 1.5 billion meters of space that’s taken more than 500 million hours over the past five years to assemble. It’s a mammoth undertaking.

Virtual 3-D Healthcare Learning Environments

The author provides a critical overview of three-dimensional (3-D) virtual worlds and “serious gaming” that are currently being developed and used in healthcare professional education and medicine.

Roger’s Diffusion of Innovations Theory

Today I have managed to put up for sale two new items. Item one is a texture organiser HUD

Also released is the long awaited movie screen and HTML-on-a-prim screen with category storage.

By that time I was primarily offering English/German at a price of 2 L$ / word, but soon requests for other languages came. I recruited French and Italian translators, soon Danish and Swedish followed. I charged 3 L$ for those languages, but kept English/German for a long time at the lower level as I was making these translations myself. In August 2007 I acquired my first reference customer. Blaze Columbia of Blaze Fashions not only insisted on paying the double rate, she also gave me some valuable business tips, like implementing a minimum fee for jobs. Back then I was in awe of what I considered "large" amounts of money, so I did not follow her advice of establishing 500 L$ as minimum fee, but instead chose 250 L$. I was reluctant to mention this limit to the first clients, but none of them objected. So up to date 250 L$ stayed the minimum amount for translation jobs.

In January I took my associate Tina Lynch aboard. Not only did she work on French translations, but she also replaced my notecard-based bookkeeping with a sophisticated spreadsheet based on Google docs. Under her lead we refined the spreadsheet over the next month, and now it is an invaluable tool of keeping track of jobs, degree of completion, distribution of jobs among translators and calculating revenues and fees.

In May, Babel Translation took over the competing agency "2nd Tongue Translation". For a couple of months we have silently cooperated already, granting 2nd Tongue a bulk buying rate for the languages they did not offer themselves. As 2nd Tongue's manager had to reduce her SL involvement, Babel Translations stepped in and integrated 2nd Tongue's business into our own.

(no new virtual world supports the Mac these days, in spite of the “promises” done to “support it soon” — with “only” 8% of market share and growing, the Mac is simply not interesting for developers to focus on)

Being — like all Google products! — a Beta version, there are perhaps 40 or 50 available options (not the “millions” announced by Google reps) and they can be somewhat configured, but the choices are confusing and very, very limited.

“Linden Lab” room a close second. Figuring out that here I would already find a few familiar faces from Second Life®, I went for that one. The choice was certainly correct — Dusan Writer, Grace McDunnough, Jurin Juran, and likely a few others (sometimes it’s not easy to figure out who’s who!) were around in the room, testing the cumbersome interface. And cumbersome it is!

Google on Tuesday launched a three-dimensional virtual experience website, similar to the popular virtual world Second Life.

“If you enter a Lively room embedded on your favorite blog or website, you can immediately get a sense of the room creator’s interests, just by looking at the furniture and environment they chose,” Niniane Wang, engineering manager, who oversaw Lively’s creation, said on Google’s official blog. Lively also allows for playing YouTube videos in virtual TVs and showing photos in virtual picture frames inside the rooms, Wang said.

For many people outside of the "virtual worlds industry" the terms "virtual world" and "Second Life" are still more or less synonyms. This is especially funny, as many people in the industry seem to have written off Second Life because of many disappointing developments in 2007 and the big negative hype in the press.

It is not a secret, though, that Linden Lab's management and investors still believe that the Second Life technology will be the (or a least "a") corner stone of the future Web3D. Is this totally unrealistic? And would would Linden Lab have to do, to make this come true if it isn't? Making the platform more stable is a simple answer - and certainly a pre-requesite. But what about other decisions? More control? Or less? More openness? Or a tightly controlled product? And a product for which target groups? Based on what business model?

Both will tell you, that Linden Lab indeed has a rather profitable business model, is expecting significant growth and is targeting markets way outside the current user base (actually alienating large groups in the current user base).