Group items tagged

benchmark

Barack Obama’s change.org website is accepting requests for ideas and projects to be implemented during his term. Knowing that he’s all for technological innovation, and that several successful experiments with e-democracy were done inside Second Life®, let’s try to push for even more. Andabata Mandelbrot is proposing that we vote to create an international metaverse - the Internet equivalent of virtual worlds. To get this implemented, we need 400 votes! And the deadline is… today at midnight, so we need to hurry… Voting is simple, you just need to create an account on the change.org account and vote (you can even log in with your Facebook or MySpace account) by clicking on the icon. If you’re willing to promote this idea, you can, of course, do more — add widgets, push it to your social network, and so on. With a surprisingly open-minded approach, voting is not limited to US residents, but it’s totally open to international voters too. The change is for America, but its impact will be global. A nice touch!

However, I predict it will be a game that can do shoes better than Second Life, because if they can do shoes well, then everything else will have to be fabulous, too.

By that time I was primarily offering English/German at a price of 2 L$ / word, but soon requests for other languages came. I recruited French and Italian translators, soon Danish and Swedish followed. I charged 3 L$ for those languages, but kept English/German for a long time at the lower level as I was making these translations myself. In August 2007 I acquired my first reference customer. Blaze Columbia of Blaze Fashions not only insisted on paying the double rate, she also gave me some valuable business tips, like implementing a minimum fee for jobs. Back then I was in awe of what I considered "large" amounts of money, so I did not follow her advice of establishing 500 L$ as minimum fee, but instead chose 250 L$. I was reluctant to mention this limit to the first clients, but none of them objected. So up to date 250 L$ stayed the minimum amount for translation jobs.

In January I took my associate Tina Lynch aboard. Not only did she work on French translations, but she also replaced my notecard-based bookkeeping with a sophisticated spreadsheet based on Google docs. Under her lead we refined the spreadsheet over the next month, and now it is an invaluable tool of keeping track of jobs, degree of completion, distribution of jobs among translators and calculating revenues and fees.

In May, Babel Translation took over the competing agency "2nd Tongue Translation". For a couple of months we have silently cooperated already, granting 2nd Tongue a bulk buying rate for the languages they did not offer themselves. As 2nd Tongue's manager had to reduce her SL involvement, Babel Translations stepped in and integrated 2nd Tongue's business into our own.

That means less revenue from subscriptions and virtual land ownership (since you need a Premium account to own land.)

Perhaps the real economy has shifted, as Philip famously predicted, to a service economy - one built on helping folks solve problems, not on furnishing their beach houses. Meanwhile, the brands, which struggle to make SENSE of Facebook - how do you make money on random pokes, afterall, continues to struggle with Second Life as well - how do brands, which prefer to communicate in 30-second snippets and maybe a viral thing here or there, make money in environments where the users are deeply engaged? Throw up a billboard on GTA maybe, throw some free skins around in Second Life (see Evian), but struggle to crack the question of how a 30 second brand makes an impression in a 296 million minute world.

business use of technologies such as Second Life will eventually "explode."

Cisco Chief Bullish on Virtual-World Technology