The Effect of Typeface on the Perception of Email - 0 views
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When choosing a typeface for a document, the level of appropriateness should be taken into account in order to avoid sending unintentional messages.
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DISCUSSION The results from this study suggest there is a relationship between typeface selection and the reader’s perception of an email. The email presented in the typeface that was judged in previous studies to be low in appropriateness for email (Gigi) was perceived to be less stable, less practical, more rebellious, and more youthful than either Calibri (highly appropriate) or Comic Sans (moderately appropriate).
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Table 2. Means and standard deviations for 15 adjective pair list. This was used to assess the personality of the email documents. Those in bold were significant.
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Figure 6. Example question of perception of author’s employment level.
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Figure 5. Example question of perception of author’s ethos based on a seven-point scale.
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The Effect of Typeface on the Perception of Email
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Summary: This study investigated the effect that a font has on the reader’s perception of an email
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Since email is commonly used for personal as well as professional communication, it is imperative to understand the ramifications of personal choices when composing emails
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type has the ability to communicate on its own
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Typefaces can influence the mood of a document in three possible ways: the typeface may reinforce the text and mood; the typefaces may conflict with the message/mood; or there may be no influence resulting in a neutral effect.
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Table 1 shows the percentages for each of the 20 fonts for the use of email. The three fonts chosen for this study represent either a high (Calibri), medium (Comic Sans), or low (Gigi) level of appropriateness as deemed by the users. Table 1. Rank order of fonts that should be used for email
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The ethos section was divided into two parts. Part 1 examined perception of the author based on five areas: knowledge, believability, maturity, professionalism, and trustworthiness
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The millions of people that email friends, family members, and co-workers should be aware of the fact that typeface can have an effect on the perception of the content. Typefaces should be chosen to reflect the message of the content and care should be taken to ensure that the typeface does not conflict with the intentions of the author
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METHOD Participants A total of 120 participants (58% male, 42% female) completed the survey and were compensated $10
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Selection of Stimuli A sample email was displayed in one of three fonts (Calibri, Comic Sans, or Gigi)
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Procedure Participants were shown the email document in one of three fonts (Calibri, Comic Sans, or Gigi).
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Personality Traits(4/1 scale) Calibri m(SD) Comic m(SD) Gigi m(SD) stable/unstable 3.00 (1.09) 2.63 (1.06) 2.05 (.99) flexible/rigid 3.17 (1.06) 3.25 (.81) 3.25 (.87) conformist/rebel 2.87 (.98) 2.85 (.86) 2.18 (.90) creative/unimaginative 2.73 (.93) 2.62 (1.08) 2.95 (.93) sad/happy 1.53 (.60) vAlign=bottom noWra
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Table 3. Mean and Standard deviations for the second section of survey. This was used to assess the perception of the author and intended audience. Those in bold were significant. Ethos Questions(1-7 scale) Calibri m(SD
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