The Effect of Typeface on the Perception of Email - 0 views
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When choosing a typeface for a document, the level of appropriateness should be taken into account in order to avoid sending unintentional messages.
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DISCUSSION The results from this study suggest there is a relationship between typeface selection and the reader’s perception of an email. The email presented in the typeface that was judged in previous studies to be low in appropriateness for email (Gigi) was perceived to be less stable, less practical, more rebellious, and more youthful than either Calibri (highly appropriate) or Comic Sans (moderately appropriate).
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Table 2. Means and standard deviations for 15 adjective pair list. This was used to assess the personality of the email documents. Those in bold were significant.
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