Like it or not (and the NAR doesn't like it one bit) the business of buying and
selling a home is changing
Joe Fox said the percentages in Iggy's Facts come straight from the NAR. So if
64% of home buyers find a home without the help of an agent (24% online and the
rest driving around neighborhoods or by other means),
BuySide Realty operates on the principle that people who find the home they want
to buy should get paid for their effort. So BuySide actually shares with the
buyer 75% of the commission
a $500,000 home with a 6% commission spit equally, BuySide Realty would return
$11,250 to the buyer of the house. If the commission was split 4% to the buyer's
agent (not uncommon in this market) BuySide Realty would return $15,000 to the
new home buyer
BuySide keeps the other 25% for providing expert advice
Once you register you can print out a business card to hand to the agent at any
open house you attend. BuySide will also arrange appointments on your behalf
BuySide agents are paid a regular salary as opposed to the commission based
structure
distinguishing feature of the BuySide model is pre-approval not just
pre-qualification. Before scheduling a private showing on any listing in their
system, a buyers must be pre-approved. If someone can not afford a house they
want to look at, it simply will not be shown
Currently BuySide is doing business in 5 states: Illinois, California, Florida,
Virginia, and Georgia
in another article as of april 5-07. buyside is ready to do business in washington state and texas. t.s. cbww
Buyside expands to all 50 states, that is going to result in a big dent in the
pockets of real estate agents as buyers flock to take advantage of BuySide's
significant improvement over the current business model
These changes will dramatically affect the current real estate commission
structure and who benefits.
Joseph Fox, CEO of both BuySide
Realty and its sister company IggysHouse
"In contrast, our model is based on service, customer satisfaction, and
trust".
BuySide will be rolling out additional states soon and eventually plans to be in
all 50 states.
Tomorrow we will take a look at the sell side of the equation from BuySide's
sister organization known as Iggys. I will have some final thoughts at that time
as well. Stay tuned.
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