Group items tagged

"Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned content can go negatively viral. While technology marketers seek more effective tactics to meet their customers' needs, their customers seek more useful business-to-business (B2B) social media channels that provide them with information that has real value during their decision-making process. One powerful way technology marketers can close this gap is by optimizing social media tactics for each stage in the buyers' technology adoption cycle. These technology adoption patterns lead to safe bets that B2B technology marketers can take for engagement, as long as they follow a customer-driven approach."

"This review examines that process and the social and other factors influencing the diffusion of Internet/World Wide Web technology. Attributes of Internet technology that differ from those of traditional instructional technologies and that modify the adoption and diffusion process are discussed, as are characteristics of the potential adopters and strategies that contribute to successful technology adoption and integration within an organization. "

"The 10 Barriers to Technology Adoption Technology will absolutely change K12 learning. "

"New technology presents risk for many customers. They react differently toward this risk based on their innate characteristics, the wants and needs of their companies, and the behavior of other buyers. The Technology Adoption Life Cycle (TALC) models how different groups of customers adopt to discontinuous innovation at different times. This model helps high-tech marketers build the best strategy for each phase of a product's life. The graphic below shows the markets that develop along the TALC and the types of customers that dominate them."

"Faculty Adoption of Educational Technology Educational technology support plays a critical role in helping faculty add technology to their teaching"

Franziska Zellweger Moser. 2007. EDUCAUSE Quarterly (EQ) Volume 30 (2007). In depth case studies at three highly interesting but very different universities-MIT, Tufts, and Northeastern- based on interviews about the issue of faculty adoption of educational technology.

"JISC's new guide Effective Assessment in a Digital Age demonstrates how technology can significantly improve the experience of assessment and feedback. As many higher education institutions are reviewing their assessment strategies, JISC is looking at the transformative effects of technology that increase learner autonomy, enhances the quality of the assessment experience and improves teaching efficiency. "

"What is Technology Adoption?"

From Wikipedia, essentially "Diffusion of Innovations is a theory of how, why, and at what rate new ideas and technology spread through cultures." Theory was popularized this theory in his 1962 book "Diffusion of Innovations"

Mentioned in Engaging Faculty thread in Jam as theory that claims to predict who would be willing to adopt a technology.

A Western Interstate Commission for Higher Education (WICHE) project. "NANSLO provides a technological solution that will address many of the barriers that prevent low-income, first generation college students who are at risk of failing to complete their degrees or pursue science-based careers due to challenges such as work and family obligations or living in rural areas that limit their access to traditional classes."

NANSLO is a Wave 1 grantee.

On IMS Global Learning Consortium site. "Common Cartridge is the first of three major standards that comprise a new generation of Digital Learning Services standards to support a new generation of learning technology. Others are Learning Tools Interoperability (LTI) for applications, systems and mashups, and Learning Information Services (LIS) for learning information."

Platform for delivering learning content.

Mentioned in Integrating into Traditional Systems thread as one of the technologies used at campus where OTTS is being introduced "...challenge is: disparate current practices moving to a common innovation."

The Concerns-Based Adoption Model (CBAM): A Model for Change in Individuals. on The National Academies site, reprinted with permission from the chapter entitled "Professional Development for Science Education: A Critical and Immediate Challenge," by Susan Loucks-Horsley. "The model (and other developmental modesl of its type) holds that people considering and experiencing change evolve in the kinds of questions they ask and in their use of whatever the change is..."

Mentioned in Engaging Faculty thread in Jam as theory that claims to predict who would be willing to adopt a technology.

ANGEL Learning Management System - merged with Blackboard

Mentioned in Integrating into Traditional Systems thread as one of the technologies used at campus where OTTS is being introduced "...challenge is: disparate current practices moving to a common innovation."

Platform for delivering learning content.

Mentioned in Integrating into Traditional Systems thread as one of the technologies used at campus where OTTS is being introduced "...challenge is: disparate current practices moving to a common innovation."

By Josh Baron and Kim Thanos, Educause Quarterly (EQ), vol 34(4), 2011. This paper looks at two projects -- Kaleidoscope, which works with OERs and OAII, which looks at academic analytics -- and imagines how they might work together to "facilitate a cost-effective systemic approach to address the challenge of college completion."

Both projects (Cerritos College and Marist College) are wave 1 grantees.