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Fiete M

Lidl takes Coca-Cola off shelves in price war - 0 views

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    This article shows how a lower revenue due to external circumstances of the market forced Lidl to lower the prices for Coca Cola.
Hardy Hewson

Price War in U.S. Mobile Market Raises Fear of Profit Haemorrhage - 0 views

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    This article refers to the current price feud between two of America's largest mobile phone providers, T-Mobile and AT&T. Having earlier employed aggressive tactics to try to gain consumers from AT&T, T-Mobile recently suffered a set back as a result of a counter-move by AT&T, who offered monetary compensation for those consumers switching from T-Mobile. As a result of the apparent price war, Wall Street has become increasingly concerned by the prospect of a dramatic loss of profits in the industry, as both firms may eventually settle at the so called Nash Equilibrium point.
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