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"Much of the conversation around children's use of technology focuses on the potential risks and harms of exploring the digital world. While protecting children is an essential focus, it cannot be the only one. As children's lives become increasingly digital, we also have an obligation and an opportunity to reframe the discussion using a whole child approach, in support of children's ability to learn, create, connect, play, and, more broadly, in support of "well-being" - a state inclusive of happiness, health, safety, and comfort. With this goal in mind, The LEGO Group and UNICEF have brought together a global coalition and initiated a new multi-year project called RITEC - Responsible Innovation in Technology for Children - to empower business and policy leaders to protect and promote children's well-being in a digital age."