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Ultrinsic is a web-based college platform that provides incentives to students for academic achievement. Ultrinsic exclusively dedicates itself to motivating students to improve their grades. To participate in Ultrinsic, all a student does is log into their account at the beginning of each semester and choose the course they are registered for. Apparently this is for real: Based on the student's academic history, and the amount they choose to invest in their ability to reach that target grade, a cash reward will be calculated for the student. Therefore, any student can participate, no matter what end of the academic spectrum they fall into.