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"Yik Yak is an app that allows anyone to post anything without attaching themselves to a username (you don't even need a password to log in). The timeline of Yik Yak looks like Twitter or Reddit without photos or handles: Yik Yak Yik Yak It's extremely localized; anyone within 1.5 miles of a message can read it. The fact that the network is built on physical proximity is key: If you open Yik Yak in the middle of Times Square, it's unlikely that the app will be of any benefit to you. If you open it in the middle of a high-school cafeteria, brace yourself."

"In much the same way that Facebook swept through the dorm rooms of America's college students a decade ago, Yik Yak is now taking their smartphones by storm. Its enormous popularity on campuses has made it the most frequently downloaded anonymous social app in Apple's App Store, easily surpassing competitors like Whisper and Secret. At times, it has been one of the store's 10 most downloaded apps. Like Facebook or Twitter, Yik Yak is a social media network, only without user profiles. It does not sort messages according to friends or followers but by geographic location or, in many cases, by university. Only posts within a 1.5-mile radius appear, making Yik Yak well suited to college campuses. Think of it as a virtual community bulletin board - or maybe a virtual bathroom wall at the student union. It has become the go-to social feed for college students across the country to commiserate about finals, to find a party or to crack a joke about a rival school. Much of the chatter is harmless. Some of it is not."