What Is Yik Yak - Business Insider - 2 views
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John Evans on 07 May 14"Yik Yak is an app that allows anyone to post anything without attaching themselves to a username (you don't even need a password to log in). The timeline of Yik Yak looks like Twitter or Reddit without photos or handles: Yik Yak Yik Yak It's extremely localized; anyone within 1.5 miles of a message can read it. The fact that the network is built on physical proximity is key: If you open Yik Yak in the middle of Times Square, it's unlikely that the app will be of any benefit to you. If you open it in the middle of a high-school cafeteria, brace yourself."