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"The legendary Frank Sinatra (1915-1998) can teach us a thing or two about engaging an audience. I stumbled upon this 1963 Playboy interview with Sinatra recently, and it's pure gold. "When I sing, I believe," says Sinatra. "I'm honest. If you want to get an audience with you, there's only one way. You have to reach out to them with total honesty and humility." Whether we're talking about an entertainer or about life in general, you can't be indifferent, Frank says. People do not connect with indifference. "This isn't a grandstand play on my part; I've discovered-and you can see it in other entertainers-when they don't reach out to the audience, nothing happens." "