Group items tagged

Both Green Mountain and Starbucks have had major years but recent tactics for expansion and the rising cost of and demand for coffee are likely to help them push even higher.

The stock market has been exhibiting extreme weakness and many investors are selling on the basis of anxiety alone. This presents opportunities to buy companies unlikely to be impacted long-term by economic worries and bring in larger margins.

Social media remains a marketing tool both intangible and difficult to measure, which makes it a tough sell to corporate directors who come from the golden age of radio advertising. Fact is, without metrics on how social media directly impacts a company's ROI, it is a challenge to get support in favor of implementation.