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Social media remains a marketing tool both intangible and difficult to measure, which makes it a tough sell to corporate directors who come from the golden age of radio advertising. Fact is, without metrics on how social media directly impacts a company's ROI, it is a challenge to get support in favor of implementation.

Leading tech and social media names down on no news, Caterpillar propping up DJIA. - Troubled ICBC vehicle China Credit Trust saved by unnamed investor

New petition to "Legalize and Regulate Marijuana in a Manner Similar to Alcohol," brings topical issue to the forefront of America.