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Suber highlights the many misconceptions about Gold OA and APCs. Excerpt: "The survey definition of gold OA leaves two false and harmful impressions: first that all (or even most) OA journals charge APCs, and second, that all (or even most) APCs are paid by authors. But most OA journals charge no APCs, and most authors even at those APC-charging journals don't pay them. In fact, only 3.7% of authors who publish in OA journals overall (12% of 31%) pay APCs. I've been complaining since 2006 about interviews and surveys that misinform their subjects, on just this point, before questioning them. http://dash.harvard.edu/handle/1/4391309 In my book (Open Access, MIT Press, 2012, p. 140) I put it this way: "The false belief that most OA journals charge author-side fees also infects studies in which authors misinform survey subjects before surveying them. In effect: 'At OA journals, authors pay to be published; now let me ask you a series of questions about your attitude toward OA journals.'" http://bit.ly/oa-book "

From Poynder's introduction: 'Suber's answers to my ten questions are published below. Personally, what I found noteworthy about them is that - along with most of the interviewees in this series so far - Suber singles out for censure both the Finch Report and the subsequent Research Councils UK (RCUK) OA policy, in which researchers are exhorted to favour gold OA over green OA, and permitted to opt for hybrid OA. Like many OA advocates, Suber also argues that green OA is a more effective and efficient strategy for achieving Open Access than gold OA in the short term. As he puts it, "[I]t's still the case that green scales up faster and less expensively than gold. I want us to work on scaling up gold, developing first-rate OA journals in every field and sustainable ways to pay for them. But that's a long-term project, and we needn't finish it, or even wait another day, before we take the sensible, inexpensive, and overdue step of adopting policies to make our entire research output green OA." He adds, "I still believe that green and gold are complementary, and that in the name of good strategy we should take full advantage of each. From this perspective, my chief disappointment with the RCUK policy is that it doesn't come close to taking full advantage of green."'