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A consideration by Eric van de Velde of why MOOCs have caught the eye and the imagination of HE leaders in a way that OA never did. Poses three questions: 1. Why do academic leaders not make the same calculation with respect to OA? 2. Why do they fear the potential of OA-caused disruption? 3. Why do they embrace the potential of MOOCs-caused disruption? Puts forward four not entirely convincing explanatory conjectures: 1. MOOCs are in their infancy, providing cover for their pedagogic inadequacy, and allowing for experimentation. 2. MOOCs provide big first mover advantages. (Hasn't PLOS had FMA?). 3. In contrast with OA MOOCs put control in the hands of teachers (!). 4. OA is not sufficiently disruptive (PeerJ, however, is).