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Creativity and Innovation = Competitiveness? When, How, and Why 2003 Elias G. Carayannisa and Edgar Gonzaleza aSchool of Business and Public Management, The George Washington University, USA Available online 25 January 2007. This article is not included in your organization's subscription. However, you may be able to access this article under your organization's agreement with Elsevier. Summary In this chapter, we propose to look at both for-profit and not-for-profit entities to examine: (a) when, how, and why creativity and innovation occur; (b) how and why creativity triggers innovation and vice versa; and (c) what are the connections and implications for competitiveness of the presence or absence of creativity and innovation using empirical findings from both the public and private sectors. We combine literature sources (including those of the authors) as well as field interviews on the practice and implications of creativity and innovation from the perspective of competitiveness.